Since its launch in 2023, the Trip.Best rankings under Trip.com has gained widespread user popularity. The rankings utilise AI technology to analyse various factors including verified user ratings, reviews, search data, and booking statistics, etc, tocreate highly curated and comprehensive travel guides, enable travellers to plan and enjoy their ideal travel experiences. Today at The Londoner Macao,Trip.com introduces 2025 Trip.Best inbound and outbound travel trends, covering destinations, accommodations, attractions, and dining, providing global users insights into the hottest travel trends nowadays. Eddy Yip, Product & Marketing Director,Hong Kong & Taiwan and Territory Manager, Trip.com, Fian Leung, Head of Accommodation Business for Hong Kong & Macau, Trip.com, Nelson Lee, Business Development Manager, Hong Kong and Macau, Vacation Business, Trip.com, and Sunny Sun, Vice President of Trip.com Group and Chief Executive Officer of Trip.Gourmet, shared different travel insights during the conference. Besides, four travel influencers also attended the conference and share the tips and experiences when using Trip.Best to plan their travel journeys. Prioritizing "Deep Exploration" and "Slow Living" Travel Destinations During the event, Eddy Yip, Product & Marketing Director, Hong Kong & Taiwan and Territory Manager, Trip.com, shared the insights about the most-browsed travel destinations byHong Kong and Macau users. The top 3 destinations within the Greater Bay Area are Shenzhen, Zhuhai, and Guangzhou, which the browsing views increase year-over-year by 45%, 49%, and 42% respectively, showing the growing trend of travelling to Mainland China. Traditional destinations such as Taipei, Bangkok, Seoul, and Tokyo remain popular, with browsing views and booking numbers showing steady growth. Besides popular destinations as usual, emerging destinations are gradually gaining attention as well. Phu Quoc, Fukuoka, Yilan, and Chongqing stand out on Trip.Best Stays for their notable growth in browsing views and booking numbers. Browsing views of Phu Quoc even showed dramatic growth for over 400%. Users increasingly favour destinations that promote "slow living." Hotels featuring ocean views, natural landscapes, and hot springs allow guests to escape hectic citylife and relax. Additionally, Chengdu, Chongqing, and Hangzhou show significantly increased browsing views and booking numbers on attractions, with users particularly drawn to cultural landmarks, natural wonders, and destinations like temples and historical sites, offering opportunities for "deep exploration" and personal enlightenment. Regarding inbound tourism, the most frequent Trip.Best visitors browsing Hong Kong and Macau-related content come from Mainland China, English-speaking regions, Taiwan, Korea and Japan, with both browsing views and booking numbers showed growth. Among these, the booking numbers from English-speaking regions and Taiwan showed remarkable growth, with 135% and 126% growth respectively. This reflects the increasing popularity of Trip.com and Trip.Bestamong international users for travel planning and bookings. Meanwhile, satisfaction among Hong Kong and Macau users also continue to rise steadily, with the overall Net Promoter Score (NPS) growing 38% year-on-year. Diversified Hotel Themes Featuring Both Quality and Experience Trip.com hotel rankings with different themes unveil global users' preferences when browsing hotels. Globally, the most-viewed hotel themes include 4-star selected hotels, premium hotels, and luxury hotels, with overall browsing views rising by 38% year-over-year. Additionally, the appetite for diverse hotel themes, such as scenic hotels, family hotels, and Instagrammable hotels, saw an impressive 75% growth in browsing views as well. Among all 14 hotel themes on the rankings, family hotels are particularly popular with Hong Kong and Macau users, accounting for 9.5% of total views. In terms of inbound travelers to Hong Kong and Macau, Asian users (including those from Mainland China) mostly browse 4-star selected hotels, with browsing views rising 47% year-on-year. Instagrammable accommodations also saw an 87% growth in browsing views among non-Mainland Asian users. From "Landmarks Check-ins" to "Deep Immersion" through cultural experiences Trip.Best attraction rankings show global users’ most visited themes are “Best Things to Do” and family-friendly. Users fromHong Kong, Macau, Thailand, Spain, and the U.S. favours water and summer attractions to escape the heat, while Korean users show a higher interest in hot spring attractions. Japanese, Vietnamese, and Italian users lean toward trending nightlife attractions. Deep Immersion and experience are becoming the major trend, whichHong Kong and Macau users increasingly seek "experiential culture", such as kimono experience Kyoto or hanbok experience in Seoul, makinga 48% rise in searches year-over-year. Meanwhile, visualisation attracts more travellers as new media art museums are becoming more trendy cultural attractions compared to traditional art museums, with a 32% increase in searches year-on-year. Attractions combining architecture and cultural exhibitions also play a key role in attracting users. with search rising 25% year-on-year. Destinations tied to movies or K-pop have also surged in popularity, such as the filming site of Harry Potter or Hobbiton from The Lord of the Rings, with searches increasing by 56% year-on-year.  Parents inHong Kong and Macau highly value cultural education for their children, choosing high-quality "Family-friendly scientific and cultural experiences" travel products such as Singapore’s S.E.A. Aquarium, the Xishuangbanna Tropical Botanical Garden, and the London Natural History Museum. Searches for such products grew 58% year-on-year. Culinary Becomes the Core Travel Motivation With culinary tourism on the rise, global users are actively exploring various types of food, developing food-centered itineraries for travel.**Sunny Sun,** Vice President ofTrip.comGroup and Chief Executive Officer of Trip.Gourmet ,revealed that in 2025, 60% of Trip.com users searched for food-related content, underscoring cuisine’s core role in travel planning. She also shared global users’ preferences for restaurants. Users inHong Kong, Macau, Japan, and Taiwan particularly favour local cuisine, while users in Korea, Thailand, Vietnam, France, and the U.S. favour dining experiences with scenic views. Hong Kong and Macau users frequently visit the restaurant rankings during outbound travel, showing a strong preference for fine dining and scenic dining experiences, with click-through rates of 40.2% and 39.5% respectively, showing their high expectations for cuisine and dining environment. Besides, the new “Hometown Cuisines” rankings cover 13 countries and 21 cities across Europe and Asia, enabling travellers worldwide to savour authentic, premium hometown flavours. Inbound travellers to Hong Kong and Macau seek authentic must-try local dishes. The newly launched "Must-Visit Restaurant" rankings help users effortlessly search for the local restaurants than cannot be missed in recent destinations. For the latest Trip.Best rankings, please visit Trip.com [https://hk.trip.com/toplist/tripbest/global-10240000001720/?locale=en-HK&curr=HKD] .

Trip.com Group, a leading global travel service provider, and Cityline, an information technology integration solutions enterprise, today celebrated the official launch of a five-year strategic partnership with a signing ceremony in Hong Kong. This landmark collaboration marks Trip.com Group’s first-ever partnership with a major ticketing provider in the Hong Kong and Macau markets and Cityline’s inaugural integration with an online travel agency platform, combining Trip.com’s global reach with Cityline’s leading technology solutions. This partnership enables Trip.com Group to leverage Cityline’s solutions and technology capabilities, allowing Trip.com and Ctrip users to seamlessly collect physical tickets at Cityline’s extensive network of self-service kiosks across Hong Kong, Macau, and Mainland China. By integrating online ticket purchasing with offline collection, the collaboration enhances convenience and accessibility, delivering a streamlined ticketing experience for users attending major events. The partnership has already proven successful in facilitating ticketing for high-profile events, including Ayumi Hamasaki Asia Tour 2025 Hong Kong, Evolution Nic Live, G-DRAGON 2025 World Tour [Übermensch] IN HONG KONG, and Hong Kong Football Festival 2025. Looking ahead, this model will be rolled out for upcoming events such as The Fact Music Awards 2025 in Macau, further expanding its reach. Mr. Bo Sun, Chief Marketing Officer of Trip.com Group, commented: “Travel is defined by unique experiences, and at Trip.com Group, we are constantly innovating to bring travellers closer to those moments. With a rich and growing calendar of live events attracting audiences worldwide, these experiences are a key reason people travel and one of our fastest-growing segments. This collaboration builds on our efforts to deliver a seamless, integrated experience that meets all traveller needs, making every journey an opportunity for discovery, connection, and lasting memories.” Mr. Marcus Lam, Executive Director & General Manager of Cityline, added: "Our collaboration with Trip.com Group marks a deep integration of online and offline ticketing experiences. This powerful alliance will undoubtedly enhance the traveller experience, allowing users from more regions to enjoy the diverse performances in Hong Kong, Macau, and the Greater Bay Area." The collaboration aligns with the growing trend of entertainment-driven travel, as highlighted in Trip.com Group’s Momentum 2025: Travel’s Next Big Trends report [https://group.trip.com/media/article_detail/trip-group-momentum-2025-travel-trends-2025?id=344] . The report reveals that 66% of travellers are organising trips around live events, with concerts and sporting events driving demand. 66% have already travelled internationally to watch their favourite artists perform, turning concerts into full-fledged travel experiences. Football remains the top choice for live sports travel, followed closely by basketball and the Formula 1. Enthusiasts are not just attending these events but seeking destinations that offer complementary experiences, such as exploring local landmarks and culinary hotspots in between match schedules or race weekends. By leveraging Trip.com Group’s global user base and Cityline’s ticketing technology solutions, the partnership creates strategic opportunities for both companies to expand their presence in overseas markets. Cityline gains access to more domestic and international users, while Trip.com strengthens its event offerings through Cityline's ticketing technology solutions, fostering cross-border collaboration and long-term growth in the events and ticketing space.

Exclusive Local Experience for Transit Passengers with Layovers of 7 Hours or More To improve the experience for long-haul travellers transiting through Asia and following the success of its Shanghai Express and Beijing Express free layover tours,Trip.com, a leading global online travel service provider, today announced the launch of its brand-new “Free Layover Tour Service” In Hong Kong. The Free Layover Tour Service is designed exclusively for international travellers transiting through Hong Kong International Airport (HKIA) with layovers of seven hours or more, offering a complimentary local experience and reinforcing Hong Kong’s position as a premier international transit hub. Travellers can book via theTrip.commobile app or official website, or register on-site at the airport to embark on a short journey into the heart of Hong Kong’s vibrant culture. Ms Jane Sun, Chief Executive Officer ofTrip.comGroup, says, “We believe the future of travel lies not only in reaching destinations, but in transforming every moment into a unique and memorable experience. By reimagining every point in the journey as an opportunity, we are opening new ways to inspire travellers, empower destinations, and set a new standard for how the global travel ecosystem fosters connection and drives growth.” Mrs Vivian Cheung, Chief Executive Officer of Airport Authority Hong Kong (AAHK) says, “We are delighted to introduce the new free local tour service for transfer passengers at HKIA to turn transit time into cultural exploration opportunities. With the support fromTrip.com, we look forward to presenting Hong Kong’s unique beauty to travellers from around the world and promoting tourism, through which we aim to attract more passengers to transfer at Hong Kong and strengthen HKIA’s position as a premier international aviation hub.” Six Curated Routes, Three Free Tours Now Open for Registration To attract more international visitors to explore Hong Kong,Trip.comhas launched the innovative “Free Layover Tour Service,” allowing travellers to immerse themselves in the city’s urban charm and cultural heritage in just a few hours.Trip.comhas also set up a travel consultation and booking counter at HKIA, offering one-stop services including day tours, transport arrangements, accommodation, attraction tickets, eSIM cards, and other popular travel essentials. Visitors can also collect an exclusive welcome gift pack upon arrival. The free layover tour features three curated routes, showcasing Hong Kong’s nostalgic cityscapes, natural beauty, and vibrant nocturnal arts scene. To further enhance the travellers’ experience,Trip.comhas introduced three premium paid itineraries, offering deeper exploration of Lantau Island and the traditional fishing village of Tai O — revealing the city’s rich cultural diversity.All routes are selected fromTrip.com’sTrip.Bestrankings, powered by AI analysis of real user reviews, ratings, and booking data to highlight the city’s most iconic attractions. Each tour is scheduled to align with peak transit hours,allowing transit passengers to make the most of their time in Hong Kong. Travellers can enjoy hassle-free transport, expert English-speaking guides, and all the essentials taken care of — all arranged and fully funded byTrip.com. Best of all, the entire experience is completely free for passengers, with no planning stress, no hidden costs. Simply travel light, hop on board, and take in the vibrant sights of Hong Kong. How to Register Travellers can choose a suitable itinerary based on their arrival and layover time. Booking is available now via theTrip.commobile app, official website, or in person at HKIA’s transit counters E134 and E135 andTrip.comTravel Services Counter (A03 and A04) at Arrival Hall A. After clearing immigration, participants will meet their tour guide atTrip.comTravel Services Counter. Each tour accommodates up to 20 guests, lasts for around four hours, and includes thoughtful airport transfer arrangements. Upon completion, participants will receive a fast-track pass to re-enter the restricted area and seamlessly connect to their onward flight. Trip.comfirst launched its Free Layover Tour Service in two of Asia’s busiest transit gateways, Beijing and Shanghai, over the past year. To date, more than 14,000 transit travellers have enjoyed the service for free. This new collaboration with HKIA marks a significant milestone inTrip.com’sefforts to advance destination marketing and traveller engagement. **Appendix: Half-Day Tour Details for Transit Passengers Three Free Itineraries: Three Premium Itineraries (advance booking required by 12:00 noon the day before; minimum 6 participants):

Once a hidden gem, Chengdu—the capital of China's Sichuan province— is fast becoming one of the country's most talked\-about destinations. For visitors looking to explore the city’s most iconic experiences, discover eight highlights that stand out.

* Trip.com Group unveils USD 100 million Tourism Innovation Fund to accelerate global tourism transformation * Prince Harry joins the Group’s Envision Summit to advocate sustainability as part of Travalyst * Strategic partnerships strengthen global momentum toward a more resilient travel ecosystem Leading global travel services provider Trip.com Group revealed its bold roadmap for the future of travel at the Envision 2025 Global Partner Conference, held in Shanghai. Gathering over 3,000 travel leaders and partners from all over the world, the conference showcased the company’s strategy to reshape global tourism through innovation and sustainable growth. Building a Smarter, More Resilient Future for the Travel Industry As the industry celebrates a full recovery in international travel and anticipates further growth, new trends and technologies offer exciting possibilities to enhance experiences and foster inclusive development. Mr James Liang, Co-founder and Chairman of Trip.com Group, emphasised the key role that innovation continues to play in driving the travel industry forward, and at the heart of the company’s vision. In his keynote speech, he highlighted how cutting-edge technologies and creative new offerings are driving efficiency and elevating user experiences. At the same time, innovative solutions are empowering local communities and contributing to sustainable growth. Drawing on efforts across global destinations to create fresh appeal by combining art, technology, and cultural heritage, Mr Liang underscored the company’s commitment to working with partners worldwide to drive innovation and capture new potential. To advance this vision, Mr Liang announced the launch of a USD 100 million Tourism Innovation Fund, designed to support destinations, organisations, and individuals in turning bold ideas into reality. “Travel and innovation are vital forces in the world economy, and among the most meaningful and fulfilling pursuits for humanity,” said Mr Liang. “Innovation is already propelling the travel industry forward – from advancing sustainability to immersive experiences. Through our new Tourism Innovation Fund, we are supporting pioneers to travel further together, shaping a better future for humanity.” This moment of great potential carries with it a shared responsibility, noted Ms Jane Sun, CEO of Trip.com Group, to reaffirm strengths and partnerships that build collective resilience across the industry. In her keynote address, Ms Sun highlighted the company’s strong momentum into 2025, underpinned by strong global partnerships and constant investments in innovation. Its international business saw robust growth in the first quarter, with outbound bookings soaring to more than 120% above pre-pandemic levels, delivering significant value to its partners worldwide. While evolving along with shifting global consumer preferences, Trip.com Group remains grounded in its core strengths of customer service and social impact. Its world-class customer support team combines cutting-edge technology with human expertise to achieve a global satisfaction rate of nearly 90%, while the Trip.com Group Global Travel SOS Service responds to tourists in emergency situations within two minutes. “Following record numbers, travel remains a priority for global consumers, and the industry will continue to grow faster than the broader economy,” said Ms Sun. “With exciting opportunities ahead, we will keep innovating – always putting people first and working with our partners to deliver the perfect trip, for everyone and for a better world.” Travalyst and Trip.com Group Unite to Champion Responsible Travel A key moment at Envision 2025 was the first-ever appearance by Prince Harry, The Duke of Sussex, who addressed the audience on behalf of Travalyst, the not-for-profit coalition he founded to foster sustainability in travel. In a heartfelt keynote, Prince Harry urged the global travel industry to act with urgency, work collectively, and place community and sustainability at the heart of travel: “Now is the moment for the industry to reaffirm its commitment to being a force for good... The true measure of our commitment is how we respond when the path becomes difficult. We must never give up,” he said. Prince Harry highlighted the Asia-Pacific region as a driving force in the future of sustainable tourism, noting its travellers are both the world’s top international spenders and more likely to consider sustainability when booking — a trend backed by Trip.com Group’s research. He also noted Trip.com Group’s impact and steadfast commitment to sustainable travel, citing a six-year partnership that has helped millions of travellers access reliable sustainability information while booking. Trip.com Group continues to turn awareness into action through initiatives such as emission labelling for flights, car rentals, and trains; offering carbon offset options for flights; and encouraging hotels to obtain sustainable certifications and adopt more low-carbon practices. These efforts reflect the industry's responsibility to empower travellers to choose more sustainable options. Innovation Awards to Drive Travel Progress Building on the momentum, Trip.com Group unveiled the Travel Innovation Fund_,_ an initiative (estimated around USD 100 million) designed to spark the next wave of breakthroughs in travel. The fund aims to support commercial innovation and groundbreaking ideas that reshape how people move, connect and explore the world. It is centred around these key pillars: Destination Experience Innovation Supporting large-scale, high-impact initiatives such as digital festivals and immersive dining events to promote lesser-known destinations internationally and elevate cultural tourism—especially in emerging cities. Tourism Innovation Award A prestigious global award, with funding of around USD 1.4 million, honouring individuals and organisations for outstanding innovation in tourism across sustainability, technology, cultural heritage, scenic destinations, and more. By supporting breakthrough projects at every level, the fund positions Trip.com Group as a launchpad for the next era of global travel. Uniting the World through Travel Reinforcing its mission to make travel more accessible and interconnected, Trip.com Group announced new collaborations with leading national tourism boards and hospitality groups. These include the Austria Tourism and Tourism New Zealand, among others. In the hospitality space, new alliances with Archipelago International from Indonesia, Seafest Hotel Group (Seafest Sdn Bhd) from Malaysia, and Centara Hotels & Resorts from Thailand will expand Trip.com Group’s accommodation network across key travel corridors in Asia and beyond. More than a conference, Envision 2025 marked a turning point — a declaration of intent to lead the travel industry into a new era. With visionary leadership, bold investments, and a deep focus on innovation and sustainability, Trip.com Group is not just adapting to the future of travel — it’s actively creating it.

Discover the hottest travel spots and see where fellow travellers are heading with Trip.com’s 2025 Trip.Best global rankings.