New Shadong Mall is my personal favorite of all shopping streets in Seoul, so I also intentionally stayed here for two days. Although there are no big brands, but many local designer brands and boutique shops are worth looking for. Some clothes bought here are also quite satisfactory, the price is not very expensive. And there are not as many people here as the Mingdong and Hongda mentioned later. There are countless literary and artistic cafes, dessert shops and restaurants, which are especially suitable for casual strolling. It's recommended. There are many clothing stores on the avenue, but the quality is also somewhat different. There are both local designer brand monopolies and small stores like a collection of miscellaneous brands. Individuals prefer the former. Although the price is not very cheap, the quality is still good. But in fact, my favorite is the lane stretching along the avenue. There are not only more small shops, but also a strong flavor of local life.